Successful Outsourcing
A STRUCTURAL APPROACH
Since 1997 the Company has built on its specialist skills, and in the
process has expanded the facilities to offer an even faster level of responsiveness than
previously experienced. Paul Deeham, Managing Director is quick to point out that the
changes have been designed to create a more structured approach to its relationships with
customers - in effect a seamless transition from supplier to customer, creating a "your
factory in our premises" approach. Team working is very much the order of the day, and
with a flat organisation chart, the company happily boasts that there are never more than
two tiers between the shop floor and the customer.
This structural approach ensures that
not only are the staff empowered to manage customer relationships, but they also take responsibility
for ongoing performance measurement. This is done both internally and with the customer,
to ensure that delivered quality is exactly in line with expectations.
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Questions
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WHETHER A LARGE OR SMALL CONTRACT,
YOU NEED TO ASK A NUMBER OF FUNDAMENTAL QUESTIONS WHEN OUTSOURCING
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Does your prospective
supplier have the necessary expertise in YOUR industry sector?
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Do they have the infrastructure / systems in place to meet JIT delivery
schedules?
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Do they strongly manage the supply chain?
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Do they have financial stability, with the necessary working capital to
run a "your factory in their premises" approach, in line with your anticipated
volumes?
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Can they demonstrate commitment to their customers' needs?
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Balance
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The facilities, with advanced placement
technology, semi-automatic conventional assembly, customised test solutions, backed by its
most recent addition of high voltage test equipment, are all geared to operate as extensions
of the customer's own facility - very much a factory within a factory approach.
AWS' mission is very much balanced on
being a leading provider of manufacturing solutions to customers in specialist niche markets
- to be seen as a trusted and valued part of the supply chain. It acknowledges that the
different tiers in the market require different volumes and in some cases, different skills,
but the three key elements of Systems, Expertise and Capital apply across all tiers. An
inability to fulfill these three elements leads to the same end result - an inability to
really deliver.
The end question is - does your existing
supplier merely deliver, or REALLY deliver?
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Focus
In order to avoid the proverbial "jack of all trades / master
of none" nickname, AWS have sought to create dedicated teams
to work on specific contracts. The market has now fragmented into several tiers,
based on size and sector; we have therefore determined to target
only specific niches where the match between need and offering is
strongest. Those sectors requiring customised solutions, where flexible
schedules of up to 1000 units per week are required, where complex
assemblies are required, have consistently proved to be the ones
that really benefit from our approach. We have experienced huge
growth in servicing companies in the scientific and medical instruments
sectors; vending equipment remains a major market for us and we
are also winning projects for datacomms / IT / computing units and
most recently, power control systems as used in the rail industry.
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